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I Never Cared About Gucci Until Rappers Talked About It.

Music has such a huge influence on the black community. I was reading a fashion article that mentioned Birkin bags. I thought I remember hearing that name in a rap song so I googled Birkin bag and saw that their bags range up to over $8,000. And if I had the money I’d probably buy one just to see what the hype is about. 

There’s a lot of high fashion names that I would have never heard of without rap music. See, most Black people don’t live with the super rich white folk. We don’t feel welcomed there. So how else do you see middle class and even people in poverty wear fashionable trends? We see our favorite rappers wear it and talk about it in their songs.

If more rappers talked about how much they save and invest then I bet many Black people would start working on how they can brag about their savings being bigger than the next guy. If a rapper talks about having at least $10,000 in his savings at all times then Black people would start trying to keep $10,000 in their savings at all times. 

I didn’t see Black people wearing Gucci flip flops until Future mentioned having sex with a woman while wearing Gucci flip flops. I seen a barber cutting hair in Gucci flip flops. And no he was not one of the famously super talented barbers. He was an average barber cutting hair at an average barbershop and he decided to cut hair in a couple hundred dollar Gucci flip flops probably because he heard about them in a rap song.

Black people are #1 advertisers for high fashion and these high fashion brands do nothing for our community. When Black celebrities make it big they have the right to level up their lifestyle, but they forget that they’re bragging to Black people who still haven’t made it to their level. And their influence often causes Black people to level up before their time. 

Even I find myself window shopping online at the Gucci store just daydreaming about what kind of profession I need to afford this brand. I had never thought much about Gucci until it made a comeback in the Black community when rappers like Future, Migos, and Gucci Mane started wearing it heavily. I had never heard of Tiffanys until Future said in a rap song that he’s going shopping at Tiffanys. 

Atlanta runs the rap game in the South and I have yet to see an Atlanta rapper, athlete, or any Black celebrity from Georgia talk about True detergent, a Black-owned washing machine detergent company.

Just imagine how many Black people would start using True detergent if Future and Migos mentioned it in their songs or posted a picture on Instagram washing their clothes with it. Black people would storm this brand just for knowing that they’re washing clothes with the same brand as their favorite rapper.

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Cameron Armstrong graduated from the University of Tennessee at Chattanooga with a B.A. in English: Writing and a minor in Womens Studies. He created ArmstrongTimes to express his opinion on Relationships, Social Issues, and Spirituality.

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